AMI x Tom Daley







Alexandre Mattiussi, Tom Daley

In Honor of Pride Month, Silver Room is delighted to partner with AMI for the brand's first inaugural NFT drop.

Designed with AMI, the drop consists of a generative collection of 500 unique NFTs. They derive from a collaboration between AMI and Olympic champion Tom Daley.

100% of the proceeds will benefit Kaleidoscope, a UK based charity focused on fighting for the human rights of LGBT+ community

They created two one-of-a-kind knitted sweaters in celebration of Pride Month: an Ami de Coeur Rainbow Jumper and a Cropped Cable Jumper. The latter is the subject of the NFT drop.

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Tom Daley wearing a sweater


All of the 500 NFT packages will include:

  • Exclusive AMI t-shirt in honor of Pride month
  • 2D versions portable by Bored Ape Yacht Club and World of Women PFPs
  • 3D version of the Cropped Cable Jumper
  • Access to future NFT AMI drops inside and outside Silver Room
  • Access to an exclusive Holders Discord channel inside Silver Room's Discord
monkey silhouette wearing a sweater
girl silhouette wearing a sweater

Twelve of them randomly comprising an exclusive prize:

  • One of them contains the Cropped Cable Jumper knitted by Tom Daley
  • One of them has an invitation to AMI Spring-Summer 23 Fashion Show
  • Ten of them include a Tom Daley Knit Kit
rainbow sweater
models at a fashion show

Each NFT will be represented by a photo of Tom Daley wearing the shirt on 500 unique algorithmically generated backgrounds representing different knitting patterns.

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Tom Daley Jumper

by Poplar Studios
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The Story

In honor of Pride Month, AMI collaborates with Tom Daley, the British Olympic champion has knitted two sweaters: an Ami de Coeur Rainbow Jumper with a hand-embroidered Ami de Coeur logo, in an alpaca and merino wool blend. The second knit is a Cropped Cable Jumper, based on an AMI runway piece, with a cropped body and elongated arms, in a similar wool blend. Each of these unique pieces will be sold at two different events.

An online Auction - from June 4th to June 14th In a first activation, the Ami de Coeur Rainbow Jumper by Tom Daley will be sold to the highest bidder at an online auction on, one of the oldest and largest auction houses.

A limited NFT sale on Silver Room AMI will produce an NFT version of the Cropped Cable Jumper in collaboration with Silver Room, to be sold online on June 18th, 2022, from 8 am to 5 pm CET.

100% of the proceeds will benefit the British charity Kaleidoscope Trust.

About AMI

About AMI

Created in Paris and inspired by this city ever since, AMI offers stylish and comprehensive wardrobes for men and women, blurring the boundaries between casual and chic. The name AMI, the French word for friend, plays with the initials of Alexandre Mattiussi. AMI captures a particular type of the French capital's nonchalance: relaxed, authentic, and friendly. AMI was founded on the principle of Mattiussi dressing his friends. β€œI like the idea of dressing as many people as I can,” says the designer. β€œIt is a proposition of real clothes for real men and women,” says Mattiussi.

"Each June, AMI is looking forward to celebrating Pride Month - this time, we are thrilled and honored to be partnering with Tom Daley, a great advocate of the LGBTQ+ community. This year also marks the first time we sell NFTs. AMI as a company confidently embraces the latest technologies, remaining up to date with the evolution of tech. We are therefore proud to innovate with NFTs for this Pride Month, and we are rooting to make a difference with the great cause we support, now and throughout the year. "

Alexandre Mattiussi, AMI's Founder and Creative Director

Grey picture of a man

About Tom Daley

Tom daley profile picture

About Tom Daley

Tom Daley is the most decorated British diver of all time. He won his first diving gold at 13 and represented Team Great Britain in the 2008, 2012, 2016 and 2020 Olympic Games. While fans applauded his gold and bronze medal wins in Tokyo, images of Tom knitting poolside also garnered global attention. Dubbed the 'Tom Daley effect,' his love for the craft has helped knitting hit the mainstream, and in 2021, Tom launched his knitting line, Made With Love. Author of the Sunday Times bestselling Coming Up for Air, three-time BBC Young Sports Personality of the Year winner, and an advocate for LGBTQ+ rights worldwide, Tom currently lives in London with his husband and son.

"I have always loved creating things and working with Pride colours makes the jumpers look so vibrant and exciting. The two pieces are very different to each other. One is a more traditional fitting jumper, while the other is a cable knit that is cropped with long arms. I took a lot of inspiration from Alexandre's precious designs."

Tom Daley


June 2nd:

Announcement of the drop.

June 4th:

Join the community. We have a dedicated Discord channel for the drop, crypto fans, and art lovers. Join the community to stay updated, ask questions, and reserve your spot to the whitelist. Click here to join.

June 13th:

Twitter Spaces with Tom Daley, Alexandre Mattiussi, and Thomas Repelski, founder of Silver Room. Animated by Loic Prigent.

June 18th:

NFTs drop

After June 20th:

Utilities redeem mechanisms announced